From manual competitor research to on-demand insights
How the Market Intelligence team of a globally active technology company moved away from time-intensive manual research and gained faster, more reliable access to competitor data across international markets.
The essentials at a glance.
Most valuable
Hawkeye company analyses for competitor deep-dives
Validated financial data from primary sources
Company Snapshot for quick initial assessments
Most frequently used
Hawkeye reports on key international competitors
Company database for financial benchmarking
Ownership and corporate structure research
What works well
Structured, audit-ready outputs with source references
Customisable peer group selection per analysis
Fast report generation under time pressure
A concise view of the case study.
StrategyBridgeAI in three words
Structured · Validated · Efficient
The difference compared to before
Competitor analyses that previously required extensive manual research can now be generated on demand. The outputs come with validated financial data and source references, ready for internal stakeholders.
Most used and valuable modules / services
Hawkeye company analyses / Company Snapshot / Financial database with KPI benchmarking / Ownership and corporate structure data
The full story.
Initial Situation & Challenges
The company is a globally active technology group listed on a major stock exchange. It operates in a competitive international market dominated by a small number of large global players, including several Asian manufacturers with limited public financial transparency.
The Market Intelligence function, part of Corporate Development, is responsible for systematically tracking competitor performance, market developments, and strategic positioning. The team regularly prepares analyses for executive leadership and updates its internal market model twice a year.
Before adopting StrategyBridgeAI, competitor research was largely manual. Information had to be gathered from various public sources, financial registers, and third-party databases, then consolidated and validated by hand. This was time-consuming and hard to scale, particularly for non-European competitors where public data is sparse.
The main challenges were:
Pulling competitor data from multiple sources and consolidating it by hand took significant time and effort
Financial data on Asian and non-European competitors was hard to access and difficult to verify
Every analysis had to be built from scratch, with no consistent format for internal presentations
A small team had to cover a broad range of competitors across multiple geographies, within a tight budget
Without a systematic approach to source validation, data quality varied between analyses
Usage & Impact
Today, the Market Intelligence team uses StrategyBridgeAI mainly for competitor analyses via the Hawkeye report. The platform lets the team produce validated, source-referenced deep-dives on key competitors, covering financial benchmarking, strategic assessments and peer group comparisons, with far less manual effort than before.
The Company Snapshot function provides a rapid first-pass assessment for any company in the database, allowing the team to quickly prioritise which competitors warrant a full Hawkeye analysis. Reports are exported as PowerPoint and PDF, ready for direct use in internal presentations.
The team has also highlighted the value of customisable peer group selection. Rather than relying on broad industry classifications, analysts can define the exact comparison set for their specific market context, so benchmarking results reflect actual competitive reality rather than generic sector averages.
The platform is used for:
Regular and ad-hoc Hawkeye analyses of key international competitors
Company Snapshot for a quick strategic overview before internal reviews
Financial benchmarking against a defined peer group
Ownership and corporate structure research for international companies
Market analysis reports to support bi-annual market model updates
Impact in daily work
Impact in daily work:
Significantly less time spent on research, with structured analyses available on demand
Better coverage of international competitors, including those with limited public data
Consistent, audit-ready outputs with traceable sources, suitable for use directly with executive stakeholders
More efficient use of a small team’s capacity, with token-based pricing matched to actual usage needs
Quotes
What we do currently with coverage of specific competitors is very research-intensive, very time-consuming, and largely done by hand. If you can do that much better and add analytical steps that are well visualised, that already has very significant value.
For competitors where we always struggle to get information, that’s where we’d have the greatest gain in insight. Being able to validate the data at the click of a button is really great.
About the company
The interview partners are members of the Corporate Development team of a globally active, listed technology company headquartered in Germany, with annual revenues in the low single-digit billion-euro range. The company operates in a competitive international market characterised by a small number of large global players and ongoing competitive pressure from Asian manufacturers.
The Market Intelligence function sits within Corporate Development and covers systematic competitor monitoring, market analysis and strategic input to executive leadership. The team is typically two to three analysts and manages a broad coverage scope across multiple geographies and competitor profiles.
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