Market analysis
Explore market structures, competitive landscapes and data-driven approaches to market intelligence.
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How to size a niche market when there is no analyst report
Analyst reports stop where real deals start. Here is the bottom-up, company-level method deal teams use to size a niche market and defend the number in the IC.
How to assess a target's market attractiveness before an acquisition
Financials tell you what a target earned. Its market tells you what it can earn next. Here is how experienced deal teams assess market attractiveness before an acquisition.
AI market intelligence for corporate strategy teams: what actually matters
Generic market intelligence tools are built for sales teams. Corporate strategy and M&A teams need structured company data, traceability and one connected workflow instead.
Why on-demand market analysis is replacing static industry reports
Standard industry reports are built on old data and rigid sector codes. Here is what that means for decisions that cannot wait, and what a more precise alternative looks like.