More clarity, better arguments: using StrategyBridgeAI in M&A at Walther Transaction
The team operates in an M&A boutique, working across buy-side, sell-side, and origination projects. Each phase has different analytical requirements.
The essentials at a glance.
Benchmarking as the core feature
Used in most cases and consistently delivers relevant insights
Multiple analyses combined in one report
Market, peers, and valuation in a single structure
Strong support in niche markets
Helpful when public data is limited
Situational use with clear value
Often provides specific insights that strengthen overall arguments
Additional outside-in perspective
Objective view on companies that would not be created internally
A concise view of the case study.
StrategyBridge AI in three words
analytical, evolving, accessible
The difference compared to before
An additional tool that provides fast, structured insights and new perspectives without replacing existing workflows.
Most used and valuable modules/services
Benchmarking / Valuation (as a complement to internal analysis) / Occasional use of longlist functionality / Market and industry analysis
The full story.
1. Initial Situation & Challenges
The team operates in an M&A boutique, working across buy-side, sell-side, and origination projects. Each phase has different analytical requirements.
Before using StrategyBridge AI, analysis was largely manual:
Data was gathered from multiple sources
Competitive and market analyses were limited or selective
Many assessments relied on discussions rather than structured data
Key challenges:
Limited data availability, especially in early stages (origination, early buy-side)
High time effort to find and prepare relevant data
No systematic benchmarking across multiple competitors
Fragmented analysis, with insights spread across different tools and sources
In niche markets or when documentation was limited, it was difficult to get a quick, reliable overview.
2. Usage & Impact (After)
StrategyBridge AI is used selectively — not every day, but in situations where a structured overview or additional perspective is needed.
Typical use cases:
Origination: Quick market overview and initial company assessment
Buy-side: Benchmarking targets against peers
Sell-side: Supporting arguments, e.g. in information memoranda
What improved:
Faster understanding of new markets, even with limited data
Structured benchmarking, which was not done in this form before
Additional data points to support arguments
Stronger basis for discussions with clients and targets
Important: The tool does not replace existing analysis. It complements it by adding speed and perspective.
5. About the Company
Interview partners:
Thomas Ettenberger, project lead within the M&A advisory firm Walther Transaction
About the company:
Walther Transaction is a boutique M&A advisor focusing on buy-side and sell-side transactions as well as deal origination. It primarily works with mid-market clients. The work is project-driven and requires different analytical approaches depending on the stage. Data, market understanding, and solid valuation work are core to their daily operations.
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